Tourism web design is an interesting subject and the majority of tourism web sites in Mpumalanga fail the simplest of tests. We keep asking are we prepared for the 2010 football world cup, and the answer is a resounding NO. The majority of tourist web sites are not ready for 2009. I am going to tell you how I would dramatically improve any tourism web site.
I try and get my Tourism web design clients to do something different but it seems that hotel and lodge owners are convinced that their business is about bums in beds, not about tourism. I am of the opinion that this attitude is what creates the scenario we currently face where websites are invisible.
Tourism web site design does not need more creativity
In fact my recipe for Tourism web site design calls for less creativity and more content. Your question is not, How can I get more bums in my beds, but the following.
- How can I get more people to visit my town and see my tourism web site?
- How can I take advantage of current events and happenings in my town?
- How can I spend less on advertising and get better results?
- Why are some Tourism Web sites getting the lions share of the visitors?
- How many people want to see pictures of yet another bed and dining table?
- Why would anyone return to my tourism web site and what design changes can make this happen?
Answer these questions and you will have not only bums in beds, but repeat visitors to your tourism web site, and as we all know repeat visitors buy.
If you want results from your tourism web site then you need to be talking to the Nelspruit based web development and Search Engine Marketing team. Guy has been developing websites since 1996.
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Tags: Design, Mpumalanga, Nelspruit, South Africa, Tourism web sites, Tourism website design
June 30th, 2009 at 5:44 am