Do you really need one? The thing is I would suggest many companies waste money on their websites. Most waste money having email because they don’t see these tools as communication tools. Email is for writing letters and the website is an advert.

Email as a communication tool.

Life without a website is possible, I grant you, BUT If all you do is answer emails promptly, respond to queries and communicate via email, You are achieving more in a day than most websites will achieve in a year. People communicated by writing long before we had the first website. Email allows you to do this so much faster.

Why have email if you only check it once a week?

You are losing business and teaching your clients not to use email for their queries if you don’t respond timeously. Seriously you want to answer the query before the customer has forgotten you asked the question. You need to answer the query before the customer moves on and finds someone else who will.

Using email to devastating effect.

The key to being a power email user is having a customer database in the first place. Not just any database. My database is no good for you unless you are competing with me. You need people who have worked with you, Secondly you need permission to send emails to the list.

JUST REMEMBER!

People don’t care what you are selling, all they care about is themselves. If your email is not helping them in any way, giving them something to improve their existance, they will read it once and bin it. You may never get a second chance. You see its really easy to be added to a spam list. Getting back onto their whitelist is a hell of a lot less easy.

Can my business use E-mail?

The only business I can think of that I would not suggest use an email mailing list is a funeral director, but even then it was pointed out to me that some people may be interested in finding hout who they have outlived, or what the latest is in coffin fashion.

On line brochures have no value

Your website allows you to explain what your business does. It gives you space to add those newsletters for people who are not on your mailing list. There must be a thousand ways to harness the power of the web and increase your business. Don’t panic if you are without a website. Use email and build your website tomorrow.

Call today for advice on creating your own mailing list. We can help

Most of them are anyway. Facts are that 90% of websites are a cost to the businesses and not an asset. If your website is invisible it is dead, costing you money and is in fact even worse than that non performing salesman you hired a few years ago.

Most people go online to get information, but what do you see at most websites – A portfolio… See the problem? Most advertising fails because the customers want information and help. The majority of communication fails to do just that. My question here is why should the customer care that you have a mission, a vision and a Black empowerment policy. Do these things deferentiate you from your competition?

Your website should be about the client not about me me me. This is the main reason that websites fail to give results. The client wants you to communicate with them, supply them with information and help. Do you think that a Guest Lodge website with pictures of beds is any different to any other guest lodge? Are you really selling bums in beds? OR are you selling something else?

You need to be talking about the client not about YOU. If you are talking about YOURSELF, Nobody cares, seriously no one gives a crap. If the website does not answer the question, “Whats in it for me?” for the client, it’s definitely not worth the time of the client.

A good website does..
Give information and build credibility
Builds the brand and allows you to earn off the brand
Builds customer loyalty
It allows communication, clients should be able to use it as a suggestion box.
It solves problems
It is a salesman and should do the job.

Show me the money!!! Which of you would spend R 10 000 on advertising and be happy with no results. I am guessing that spending the money with no result is only in the realms of fantasy and the ultra rich. Having a website may be fun but the costs are visible. If they are not paying for themselves websites are waste of time and money.

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If you want a free consultation about your website call me now.