What is more important a unique visitor or a repeat visitor? Most web developers are going to say the former. They are wrong and heres why. Unique visitors are browsers or lets call them window shoppers. They are in the mall, they are strolling past your display but are not asking any questions, The wife may say to the husband, Oooh thats nice, the husband may reply, Yes very cool and then they move on.

It’s up to you to make your offering interesting enough to get them to actually enter the shop and ask the questions. “How does this work? How much is it. In order for these prospects to ask the questions you need credibility. So Unique visitors are harder to provide for than repeat visitors.

Repeat Visitors may still be window shopping, but most are looking for solutions, looking for information. When I view my statistics I am always happy to see more repeat visitors than unique visitors, I am most excited when those repeat visitors add to the conversation.

Repeat visitors already know what you do. It costs eight times as much to convert a new visitor to a customer as it does to retain an existing customer. Repeat visitors already have a relationship with you. You don’t have to prove yourself to them over and over. If you use this correctly, the more time they spend on your site, the less time they hava available to spend on your competitors website.

So you are asking, “Why should they come back to my website? They have already seen it.” Now you are starting to ask the right questions, Why should they be coming back. Most websites are about me me me, not about the customer and you are right, there is no point to returning over and over to be met with the same information, That About Us page, The who are our customers page? Why should they care?

Here is the secret, Who knows more about your industry than you? Start giving the seekers information. Your customers will never know enough. Lets have a look at the furniture manufacturing industry as an example. Technology moves on, New items are launched daily. Lets imagine you supply gear to the industry. You are a Wholesaler or retailer of spray painting equipment.

Devilbiss launches a new spraygun. You are the first to know, You do an article like the one on Router Bench. The article is nothing special, its basically a commented copy of a news article from another website. Please note if you do this always reference the site you got the news from, It is only polite. You are now supplying useful information to a portion of your clients. Who else are your clients could you find news that would interest them?

Do they now have a reson for coming back? Are you adding credibility? I thought so? Why would they not come back over and over again?

Now the thing is in order to do this you need a totally updatable website, Call Guy on 013 745 8337 or just email me from the contact page if you need help with doing this.