It is estimated that up to 70% of websites are invisible. What these websites have in common is that the search engines do not know that they exist. Google, Yahoo and MSN are the big 3 search engines but Google gets more traffic than Yahoo, MSN and all the other smaller search engines do together. 70% of search engine traffic is from Google.
I am guessing that you are reading this article because your website is a cost, not an investment. It is a fact that 80% of websites get 20% of the web traffic and 20% get 80% of the web traffic. The difference between being number one on Google and number three is about 70% of the traffic. Now you can continue with your website as is and I will tell you how to save the 50% on your website but first I want to talk to you about making your website visible instead.
Do you have an invisible website?
Its easy to tell, lets go to Google and check. Search for site: www.yoursitename.co.za and see if your site has ever been indexed. If it has been indexed you are one up on some sites. If your site has not been indexed your site is invisible. This means that you are in the bottom half of the 80%. You have a site that is found by luck or by people who know the address.
Get more than 4 visitors a month
In most cases sites like this get 3 - 4 visits a month. 1 from the designer, 1 from the owner, 1 from the owners buddy and 1 from somebody typing in random addresses. The good thing is that all of this can be changed. You can have a website that actually benefits you with very little effort. In fact if you have an invisible website we can guarantee to improve you web traffic overnight.
Get the tools to make your website work
If your site is indexed we can look at it and give you guidance as to where you have gone wrong. We will give you a full reportback on your website and give you the tools to immediately make a difference. Contact us by email: me at guymclaren dot com, by telephone: 013 745 8337, skype: guymclaren to discuss your needs.
Budget hosting for invisible websites
Or you can take advantage of our R55.00 a month hosting offer. Its more than adequate for most small business websites that get no traffic.
Contact us we will set it up today.
Most of them are anyway. Facts are that 90% of websites are a cost to the businesses and not an asset. If your website is invisible it is dead, costing you money and is in fact even worse than that non performing salesman you hired a few years ago.
Most people go online to get information, but what do you see at most websites - A portfolio… See the problem? Most advertising fails because the customers want information and help. The majority of communication fails to do just that. My question here is why should the customer care that you have a mission, a vision and a Black empowerment policy. Do these things deferentiate you from your competition?
Your website should be about the client not about me me me. This is the main reason that websites fail to give results. The client wants you to communicate with them, supply them with information and help. Do you think that a Guest Lodge website with pictures of beds is any different to any other guest lodge? Are you really selling bums in beds? OR are you selling something else?
You need to be talking about the client not about YOU. If you are talking about YOURSELF, Nobody cares, seriously no one gives a crap. If the website does not answer the question, “Whats in it for me?” for the client, it’s definitely not worth the time of the client.
A good website does..
Give information and build credibility
Builds the brand and allows you to earn off the brand
Builds customer loyalty
It allows communication, clients should be able to use it as a suggestion box.
It solves problems
It is a salesman and should do the job.
Show me the money!!! Which of you would spend R 10 000 on advertising and be happy with no results. I am guessing that spending the money with no result is only in the realms of fantasy and the ultra rich. Having a website may be fun but the costs are visible. If they are not paying for themselves websites are waste of time and money.
Care to learn more? Get my free ebook, 10 sites that support your website and make it profitable now, Just subscribe to my list and you will get it in your mailbox at no cost.
If you want a free consultation about your website call me now.