In the old days there was the 4 P method of marketing your business. Today we have internet search engine marketing. The 4 P method is fairly simple and I will describe it in detail below. Internet Search Engine Marketing takes a little knowledge and can have way better results, but you don’t have to believe me, try my new 4 P method.
I have just read Altersage’s article on Social Media. Are there ‘rules’ to social media engagement? I did not attend any of the conferences as Nelspruit is a little town about 1800 km’s from the Capetonian Silicone Valley. But I do have a few comments to make.
In the current economic environment hoteliers are having to rethink their marketing strategies. Return on Investment (ROI) should be formost in the mind of a hotelier considering internet marketing and hotel web design. The economic downturn has affected where people are spending their money. The hoteliers clients are battling to get credit, food prices, fuel prices and even energy prices are impacting upon the clients ability to afford their next get away. Read more…
I regularly visit companies that I speak to about Internet Marketing and I get told ” The Internet does not work for my business”. Surprisingly this is based on the prospects previous interaction with the web. These clients have had websites that were never an asset, but a drain on their finances. Here are some things you need to know to ensure the Internet works for your business.
For all the noobs out there, this lesson and warning will be of immense value to you one day. As one who has been a victim of this kind of behaviour on a couple of occasions, and to my chagrin, on one occasion the person that created the first post unwittingly feeding the zombies and the ghouls that haunt their fiefdoms in cyberspace. From personal experience I have found that witch hunts take place on the web. Gangs of users spotting a weakness will, like hyenas, attack and destroy anything that they perceive as a threat. Facts are that envy politics are a great problem throughout the world. Maybe you have a great product, but the hyenas will attack any perceived weakness and once they get started there is no stopping them. Freedom of speech is something I have heard it called more than once.
Incredibly most of the attackers are anonymous. They never stand up to be counted. They slink like jackals in the dark nipping at an exposed flank. Never will they target their prey face to face. I have seen this happen over and over on the internet. One person will say something, another will back him up, maybe a third will assist. Once this occurs the faceless ones start appearing joining in the attack. Despite never having spoken to the people they are attacking they seem to gain atavistic joy from the attack. Its a base primal instinct that causes this mob mentality. In the deep south of the USA lynch mobs acted on this instinct. Kangaroo justice is meted out in Africa by mobs with this impulse. These people don’t stop to think, they act on their deep seated need for superiority when they have deep seated inferiority complexes. They are cowards and fiends that can only be active in the relative anonymity of the mob.
The reason I have written this article is to tell you that you don’t have to have done anything wrong, you need to be perceived as a threat to somebody and this will happen. You may unintentionally break some unwritten law that you had no way of knowing about and you will be mauled by the mob. I am going to give you some advice (that I would have been very grateful to receive) should this happen to you.
Ignore the attack and continue with your life as if it did not happen. I entered the fray defending myself and my product. Some friends also tried to defend. This is a waste of time and effort. Stay out of it. I should have known better because I have seen this happen before, multiple times. Unfortunately your instinctive reaction is to defend yourself and pass on some of the hurt you are feeling. It’s a natural reaction, but get past it. It will not help at all. If you do retaliate, you just add fuel to the flames. If you don’t, the curs will get bored and seek an alternative target.
The faceless hordes have no conscience, they have no love for mankind. They are cyber terrorists and bullies. But they are bullies only when they can do so from the screen of anonymity. The sweetest of people in real life can be the worst of the worst when nobody knows who they are.
I have a weakness, it’s called anger. Over the past week or so I have been in a rage that has tired me and it was all unnecessary. If I had ignored the bullies and terrorists they would have gone away, slinking back into the night, to their cess pits and hovels.
I am a Father and I hate MIXIT because the kids never put their phones down, They are constantly communicating with friends, accqauintances of friend and friends of friends. There is a Boy involved in this communicating as well.
My kids are savvy because I have warned them against communicating with strange people, Getting rid of those you don’t want to communicate with is a matter of setting some options, But I love MIXIT because it saves me a load of money. You see all that communication would be done using SMS if it weren’t for MIXIT.
I too have my preferred methods of communication, Theres Twitter, my email, my various RSS feeds. I am guessing that all of these tools could be used for nefarious purposes, In fact I am willing to lay money on that. Another tool that gets used for communication is Facebook. In fact on facebook theres a group that wants to close MIXIT By their own logic they should petition for the closing of Facebook. I bet that there is a group in their somewhere with a totally innocuous name that is invite only filled with paedophiles, I am betting you will find a group of gangstas in there as well discussing the next drive by shooting. So I say lets ban paper, People use it to print pornography, Ban telephones, ADSL, SMS Technology, what about talking. People use all these methods to promote their perversions.
Seriously folks wake up and smell those pretty pink flowers.