Most people go online to get information, but what do you see at most websites – A portfolio… See the problem? Most advertising fails because the customers want information and help. The majority of communication fails to do just that. My question here is why should the customer care that you have a mission, a vision and a Black empowerment policy. Do these things deferentiate you from your competition?

Your website should be about the client not about me me me. This is the main reason that websites fail to give results. The client wants you to communicate with them, supply them with information and help. Do you think that a Guest Lodge website with pictures of beds is any different to any other guest lodge? Are you really selling bums in beds? OR are you selling something else?

You need to be talking about the client not about YOU. If you are talking about YOURSELF, Nobody cares, seriously no one gives a crap. If the website does not answer the question, “Whats in it for me?” for the client, it’s definitely not worth the time of the client.

A good website does..
Give information and build credibility
Builds the brand and allows you to earn off the brand
Builds customer loyalty
It allows communication, clients should be able to use it as a suggestion box.
It solves problems
It is a salesman and should do the job.

Show me the money!!! Which of you would spend R 10 000 on advertising and be happy with no results. I am guessing that spending the money with no result is only in the realms of fantasy and the ultra rich. Having a website may be fun but the costs are visible. If they are not paying for themselves websites are waste of time and money.

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If you want a free consultation about your website call me now.

More on this subject

• 2009 Corporate calendars
• So you don’t have a website – Shock horror, you don’t need one.